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During another session in Pub Con 2007, Matt Cutts explains what is Trust Rank
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from Harith 308 days ago #
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So TrustRank is just a Trade Mark registered by Google :-)

from seobook 308 days ago #
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Still a good concept to understand if you want to understand link equity beyond PageRank. I say read that paper and the one about local reranking based on interconnectivity and you are ahead of 99% of the market.

from Harith 308 days ago #
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Ok. I can see that we need to ask Matt to be kind and tell us more about that TrustRank, whether its more than a "Trade Mark" :-)

from Gab 307 days ago #
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Aaron, can you link to those papers?

from seobook 307 days ago #
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vldb.org/conf/2004/RS15P3.PDF
freepatentsonline.com/6526440.html


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