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Why Your Website Copy Sucks!

Posted By: Kimota 570 days ago
Topic Type: News Story (Jump to http://www.jonathancrossfield.com)
Category: Online Marketing

Writing effective website copy is a hugely misunderstood occupation. When looking to reduce costs on a project, one of the first expenses to be cut - if it was even considered in the first place - is often the copywriter. After all, if you run a business, you should know how to string a sentence together, right? Microsoft Word has a spellchecker, right? We all knew how to read and write when we left school, so shouldn't we be suitably skilled to write the copy for our websites without having to pay someone else?

I may know how to hold a paintbrush and open a tin of paint, but I still open the Yellow Pages and pay for the services of someone in reassuringly splattered overalls when the front of my house starts to flake off in the sun.

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from davnoel 570 days ago #

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Hey, this was a good article. It's true that some entrepreneurs out there need to re-examine their strengths/passions. I mean, it's possible for anyone to learn good writing, if you definition of it includes the words "effective" and not "passionate", or "inspired". The problem is that the whole blogging phenomenon has normal, logical people out there thinking that writing is their "passion", when maybe it's a flair for marketing, or a great attitude that is their biggest strength.

Anyway, I hope this one goes big on here.

from Kimota 570 days ago #

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Thanks for the kind words.
This blog is very much an experiemtn for me as I see what works and what doesn't from a complete rank amateur viewpoint.

from baiduyou 570 days ago #

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Your blog appears to be broken - doesn't display properly for me on either IE7 or Firefox.

from Kimota 570 days ago #

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Sorry. I've been fixing some bugs in it which meant republishing all the templates. It should be up and running again bar a few minor css tweaks I can do tomorrow.