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If you’ve worked in the SEO industry for any significant length of time, you’ve inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO. And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that you were called in after the new site was already planned.
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