Sphinn - Top 10 Public Relations Blunders of 2007

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Top 10 Public Relations Blunders of 2007

Went Hot: December 12, 2007 - 1:40 pm
Posted By: jeffquipp 571 days ago
Topic Type: News Story (Jump to http://www.billhartzer.com)
Category: Social Media

Bill Hartzer shows us Fineman PR's list of Top 10 Public Relations Blunders of 2007. It took me a few minutes to recover and get back to work after reading.

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from qwerty 571 days ago #

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I think they're dead wrong about the Aqua Teen incident. The attention it ended up getting was probably considered very positive to the film's target demographic. Yes, people got fired, they had to apologize and make financial restitution, but the attention and the level of irony were huge. People on reddit still make jokes about Bostonians assuming anything and everything is a bomb.

from bhartzer 570 days ago #

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qwerty, you're right, the Aqua Teen incident wasn't that exciting. But, personally I think it had more to do with the Cartoon Network's and ultimately Turner Broadcasting's response to the incident that gets the "kudos" for being a PR blunder.

Perhaps at the next conference someone needs to put LEDs spelling out "sphinn" in all sorts of crazy places around the conference venue to promote sphinn...since there's not many Search conferences in Boston I think we should be okay.

from g1smd 570 days ago #

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Being in the UK, some of those stories were new to me and some of the people relatively unknown, but seemingly all but one were massive blunders none-the-less.

from bhartzer 570 days ago #

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You're right, g1smd, these stories are all from the USA...it would certainly be interesting to put together a similar post that describes the blunders that companies in the UK have made.