Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Vertical Search
Google Stealing Your Clients? Offers Proposal To Do Video SEO
Vertical Search News Source: http://www.led-digest.com
Published: Jul 31, 2007 - 11:00 am
Story Found By: 0thelisa 1758 Days ago
Category: Vertical Search
What happens when the largest search engine, with the biggest hold on the video search space (YouTube + Google Video), starts offering services in organic video search optimization and stealing your clients right from under you?

No conflict of interest there.
 Comments9 Comments  

Comments

Avatar Administrator
from dannysullivan 1758 Days ago #
Votes: 0

Punching up the title on this one. Pretty disturbing: "Google had not only given them a proposal to handle all of the video search production and advertising work (through their own Google Adwords program, of course), but that they would do all of the organic video optimization work as well." I’m going to guess that what this means is that some of Google’s AdWords team that is savvy about SEO would provide some basic tips, and that the client is overestimating what’s being provided. It was a big deal a few years ago when Google started providing this type of advice. Still, it didn’t go down well then, maybe it’s ramping up, and it’s certainly a cause for concern even if it is a misunderstanding. Also see Is Google Misleading Search Marketers?, http://sphinn.com/story/1789, which is related and currently hot on Sphinn.

Avatar
from SEOish 1758 Days ago #
Votes: 0

Nice catch Lisa and Danny you state my concerns as well... "disturbing" This is BS, and I would love to get more details, and hear from others who have dealt with this. I am going to ask some questions of some Googlers on this.

Avatar
from TannerC 1758 Days ago #
Votes: 0

I’m not shaky. Google is all about people - SEOs or not. They know what they’re doing. Well, here’s to being an optimist about it anyway.

Avatar
from SEOinSeattle 1758 Days ago #
Votes: 0

http://www.searchrank.com/blog/2007/07/is-google-misleading-search-marketers.html Saw this last night and dismissed it. Now I’m not. It’s so closely related that it’s scary.

Avatar
from MiriamEllis 1758 Days ago #
Votes: 0

Uh-oh. It sure doesn’t sound good to me. Thanks for posting this, Lisa. Miriam

Avatar
from Sem-Advance 1758 Days ago #
Votes: 0

Well Google in Spain has contacted one of my partners in regards to optimizing his pay per click campaign which I market. Apparently he has the premium advertiser status now with his monthly spend. He asked me to let them have a go at things and as I predicted we are now paying $20.00 more per conversion... My thoughts are Google wants to corner the market in paid search marketing.

Avatar
from stevehaar 1757 Days ago #
Votes: 0

This issue reminds me of many of the others surrounding Google...just how deep are you willing to let them get? Between G Analytics, Conversion tracking, CPA, adWords, AdSense, GMail, Checkout, on-line office, etc, Google could know virtually every metric about your business. Does this put you at a disadvantage? Short term, perhaps not. But thinking long term, you lose any leverage. Are you really comfortable letting this same company do SEO, control where you rank (or don’t rank on...Yahoo, MSN, Ask)? If you have absolute trust in them, then go ahead and take part in this. I prefer a bit of healthy skepticism.

Avatar
from steaprok 1757 Days ago #
Votes: 0

Yep Its funny I run several large PPC Travel accounts with them, I just got a new account rep, seems like her #1 mission is to convince me to raise my bids. She started to explain how the quality score on the adwords interface wasn’t the real quality score. When I stopped her and asked for clarity on that , she backpeddled and said no, she was wrong. But either way its f’d up, either shes bullsh@*t’n me to raise my bids unnecessarily or she saying the truth about the quality score which is messed up too. This sux! Do no evil huh!!!

Avatar
from SEOhack 1757 Days ago #
Votes: 0

From what I’ve seen, Google has never had any problem courting the clients of their partners. With one client I worked with once upon a time, they convinced them to allow them to run an Adwords campaign the same time we were. To make it worse, the client handed them the keyword lists we developed. And since we don’t want to disturb the relationship we’ve built with Google as "partners" (whatever the hell that means), not a word is said. I have nothing but hate and loathing for the Google Chicago crew. Do no evil.*

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land