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Avatar Went Hot: December 13, 2007 - 2:26 pm
Posted By: Gab 266 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Paid Search
Linda Bustos explores how eBay is your best friend when doing negative keyword research to protect your broad match spend. Illustrated and EXCELLENT.
4 Comments     

Comments

from sem4u 266 days ago #
Votes: 1 | Vote:
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Good tip but I wouldn't touch broad match....it is far too broad IMO.

from annie7 266 days ago #
Votes: 0 | Vote:
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Great tip! It never occurred to me to use eBay to research negative keywords.

from Gab 266 days ago #
Votes: 0 | Vote:
+ -

@ sem4u - depends on budget and goals. If you need to feed the top of the funnel, broad match works. If you want to find people nearer the end of it, obviously exact and phrase match are key.

@ Annie - I know! This post really impressed me too.

from hotwheel 266 days ago #
Votes: 1 | Vote:
+ -

Linda is awesome. I'm not sure where she comes up with her ideas, but i am glad she is on my team. Now go forth and fix all our false positives with your negative keyword eBay hack. :)


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