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Avatar Went Hot: December 13, 2007 - 6:26 pm
Posted By: bhartzer 268 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Link Building
Justilien takes a look at whether you should do link building in-house or outsource it. For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies.
3 Comments     

Comments

from bhartzer 268 days ago #
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I personally like to have more control over my links, so I tend to want to do it all myself.

from SearchBuzz 267 days ago #
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It really needs to be handled case by case, depending on the company or business being discussed.

from Halfdeck 267 days ago #
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Sometimes, a client will get links I will never even think of. Knowing your vertical often is critical, and not all link builders are familiar with every vertical. It's also not a bad idea to ask your client to personally contact people, which can lead to some lucrative deals down the road that doesn't necessarily have to do with just links. Off-line business connections and alliances are just as important (if not more) than online reputation when building a defensible link profile your competitors can't match by shelling out $10,000/month on paid advertising.


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