Sphinn - 7 Ways Your Page May Be Described in the SERPs

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7 Ways Your Page May Be Described in the SERPs

Went Hot: December 13, 2007 - 9:03 pm
Posted By: DoshDosh 302 days ago
Topic Type: News Story (Jump to http://www.highrankings.com)
Category: SEO

In terms of what this means as you’re optimizing your pages, it’s clear that it’s worthwhile to create a unique and compelling Meta description for each page of your site, as that will provide you with the most control over what your potential audience sees in the SERPs.

7 Comments

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Comments

from nsmseo 302 days ago #

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An excellent insightful post by Jill. i have stated many times that descriptions can help or hinder users clicking through to your site just as much as the title tag when viewed in the serps.

from EmmaJones 302 days ago #

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A lesson learnt that Google pulls descriptions from DMOZ too. Well I didn't know that before pardon me. Anyway thanks for sharing the informative post. :)

from Jill 302 days ago #

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Well, Emma, ya need to read the newsletter! In the one before this one, I talked about that very subject (Google using DMOZ descriptions)! :)

from sc0rch 302 days ago #

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Nice article, a friend of mine and myself where having an argument yesterday about this very issue. So thanx for clearing it up. P.s I was rite

from SpostareDuro 301 days ago #

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I am still in the starter stages with my site and I add continuous content almost daily. Instead of having to go back and revise a whole bunch of META's and copy to appeal to the SE"s for snippets, I will only need to revise a handful now.
Thanks for posting this. *>)

from handsomerob 301 days ago #

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I stopped google from using my DMOZ description (and yahoo from using my Yahoo Directory description) a long time ago because making DMOZ updates takes too damn long.

from BartGibby 296 days ago #

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I was suprised no one has posted the actual code. then I tried my self and spinn makes it ahrd to do this. But here it goes.

META NAME="ROBOTS" CONTENT="NOODP"
or
META NAME="msnbot" CONTENT="NOODP"

Of course you would use the start tag character before META and end tag character after NOODP". Thios text editor won't let me use the actual character. :)