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Avatar Posted By: storyspinner 304 days ago
Topic Type: News Story (Jump to http://www.semgeek.com)
Category: Google AdWords
When using both on-line & off-line channels such as TV, Radio and Print, it's very important to "Bridge the Gap" (hence, the photo to the left) amongst the different channels and continue the messaging process from start of Ad/commercial to the visit to the website. The goal of integrating the online with off-line is to make the experience seem seamless. Why, because consumers will remember that and most have the expectation already set in their mind from past “off-line & online” experiences from big companies such as Dell, Sony, etc..
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