There are others like myself who are using the Internet to do good things for other people, places, countries, kids, organizations, clubs, animals, the planet, parents, business support, etc. Who are they? Where are they? What can I do to help? What can they can teach me? How do we connect? Are their efforts worth it?
4 Comments
4 Comments
Comments
This is an area for cooperation rather than competition, I would have thought. The more the merrier. :)
It will be interesting to explore the nonprofit world, to see what motivates them and how they get the word out on their endeavors. It’s a little different, I’m guessing, than competitive marketing. Our forum will also include sites that raise revenue for causes, and raise awareness of them too. Everything will be looked at, such as usability issues that may differ for them, and how they handle a broad global target user base.
The larger non-profits and NGOs are extremely competitive especially in fund-raising. They are competing for a finite amount of charitable donations and their marketing can be just as intense as any commercial niche. The ’end justifies the means’ is just as apparent on and off the profit model.An interesting concept with much potential. Including money-grubbing potential. Will be following this with great interest.
One trend that I find to be a little disturbing is using "a percentage of this sale will be donated to charity" as a marketing hook, without being specific. A percentage of the net, the gross, the amount the store paid when putting in the stock? Do they leave it vague until they know their overhead, or how much the accounting department says would be smart to have as a deduction?And besides getting the marketing hook, the company gets a tax credit for evoking my generosity, because they are the ones making said mysterious donation.The smaller nonprofits are another story. They’re out there taking on big causes on a shoestring budget and elbow grease - something the Internet can do quite well.