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“People looking for ideas are inundated with [advertising] messages,” said AMA CMO Nancy Costopulos. “They’re looking for alternatives and opinions for shopping.”
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from tamar 267 days ago #
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I can't say how many times social media has impacted my desire to buy a product, but it certainly has.  I think most, if not all, of what I own came on recommendation.  I also am eyeing a ton of other toys simply because of the social media emphasis and how the community perceives certain products. 


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