News Source: http://mediabullseye.com
Published: Dec 15, 2007 - 01:28 pm
Story Found By: DoshDosh 1622 Days ago
Category: Social Media
2 Comments
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News Source: http://mediabullseye.com
Published: Dec 15, 2007 - 01:28 pm
Story Found By: DoshDosh 1622 Days ago
Category: Social Media
2 Comments
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Comments
This was a great post. I have never visited that site before; thanks Maki.
Excellent post. I totally agree with point #3, that press releases are alive and well. They are my second largest traffic source leaving Yahoo and MSN in the dust. One release - now three months old - has over 180,000 headline impressions.We just need to change the way we thing about press releases. In traditional media, there was a finite amount of space. The web is infinite and the press releases live on in keyword targeted RSS feeds. So don’t wait for something "newsworthy." Send press releases all the time, every speaking engagement, function, promotion and announcing every single newsletter or podcast.