Sphinn - PPC Managers: Think Twice Before Using Your Client's Credit Card

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PPC Managers: Think Twice Before Using Your Client's Credit Card

Went Hot: December 17, 2007 - 12:34 pm
Posted By: aimClear 566 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Paid Search

Before your use your client's credit card for PPC, read this post, "PPC Philosophy, Credit Cards, Contracts, Procedures & Control."

8 Comments

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Comments

from ljs4iu 566 days ago #

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Marty, thanks...this is a lot of information to share.

from jeffquipp 566 days ago #

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Great idea Marty ... I know I'll be following these agency advice posts with much enthusiasm.

from aimClear 566 days ago #

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Thank you Jeff. We appreciate our friendship with you.

from kSchnepp 566 days ago #

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Great post Marty. I'm always interested in how other agencies handle these types of issues.

from TimDineen 566 days ago #

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Marty, a few years ago I was looking for someone to advize me on these very things! I don't do PPC management for clients anymore, but I recognize what a huge resource it is to hear of the things others are going through and thank you for continuing to share.

from ryanol 566 days ago #

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coming from the client side, a lot of this is fairly frieghtening.

I would guess that most on the client side would assume: that anything that you do for me that I pay you for, would be my "property" QS included.

from aimClear 566 days ago #

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Great dialog everyone. Thanks. There's a great thread going on the blog right now with others weighing in with their managment methods and policies.

from wheel 564 days ago #

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I haven't done client PPC campaigns for a bit, but didn't Google ad some text to the agreement that the client basically owns the campaign? i.e., if they walk from your agency, they take the PPC campaign with them. I always had an agreement that the PPC campaign, ads, and search terms were my body of work, but Google disallows that. If it's their campaign anyway, might as well have them on the hook for the CC info as well.

Still, some great points to ponder.