Sphinn - How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?

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How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?

Went Hot: December 17, 2007 - 3:20 pm
Posted By: DavidWallace 566 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Paid Search

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very small slice of the pie or abandon paid search marketing altogether.

This case study shows how we more than doubled the effectiveness of a client's AdWords campaign by making two small adjustments.

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from DanThies 565 days ago #

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This is a pretty common effect, but I don't think I've seen anyone post about it before. More people should be reading this.

from davnoel 565 days ago #

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I found this very interesting. One of the more fascinating posts about SEO that I've read lately.

from DavidWallace 565 days ago #

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I've been wanting to write something related to paid search for some time but have been lacking a decent topic. I thought this experiemnt had a pretty interesting effect. Just think if they were spending tens of thousands a month!

from wheel 565 days ago #

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Your post is an absolute gem. Looking at your numbers, I wanna say you must be in my industry. And the effect and results you're describing is absolutely correct. Bang on - superb blog post!

from apogee 565 days ago #

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FYI, David, left a comment on the SEGuide post about bidding by match type. Might help improve the situation further. Nice to see an AdWords-specific post with some details.