Sphinn - National Brands/Local Retailer SEO Smackdown!

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National Brands/Local Retailer SEO Smackdown!

Went Hot: December 18, 2007 - 10:57 pm
Posted By: andrewsho 566 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps

A national brand sends a cease & desist letter to one of its local retailers for using the brand name in a URL. Can you believe it?

4 Comments

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Comments

from planetc1 566 days ago #

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I suspect we'll see lots of this in 2008. National brands are going to be increasingly find local retailers with high rankings for their brands/products/services. Gotta be a more proactive way to go brand awareness than sending C&D letters.

from Gab 565 days ago #

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Mike (planet) has this one on the mark. Talk about killing your distribution strategy. Fools.

woohoo: i just made this one hot, baby :).

from andrewsho 564 days ago #

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Well Sphunn Gab.

To whomever flagged this as Spam feel free to drop me a line and let me know what your issue is.

from mariaseo 564 days ago #

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Thanks for bringing this up. It is something that is happening not only on national brands but other companies with good position on the SERPs. The comments on that post give a really good solution and suggestions to fix the problem or at least get something good out of it.