News Source: http://smackdown.blogsblogsblogs.com
Published: Dec 18, 2007 - 06:18 pm
Story Found By: mvandemar 1516 Days ago
Category: PPC
10 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://smackdown.blogsblogsblogs.com
Published: Dec 18, 2007 - 06:18 pm
Story Found By: mvandemar 1516 Days ago
Category: PPC
10 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Latest News From Marketing Land
- Marketing Day: February 10, 2012
- Report: iPhone, iPad Now Drive More Web Traffic Than Mac OS
- Drawing Out Your Affiliate Program Marketing Plan
- Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
- Google Analytics For The Enterprise: Perception & Reality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Latest News From Search Engine Land
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
- SearchCap: The Day In Search, February 10, 2012
- Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
- Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s
- - See more news at Search Engine Land -
Comments
Ugh. Someone at Google needs to do a little screening on those automated ads. They are brutal!!!!!!!!!!
Not using a negative keyword list must bring a lot of targetted traffic for Ebay, Amazon and Target
Thank goodness you can’t buy black people on ebay anymore: http://www.reubenyau.com/black-people-on-ebay-again/
Paid ads are a type of search just like paid blog posts are a type of blog post.Everyone here knows that the average consumer clicking on the ads above the serps thinks they’re clicking on some sort of benign authority site not a paid ad. And surely Google knows this too. Trying to justify it publicly isn’t the brightest PR move I’ve seen
I love you for posting this.Gotta love the catch-all ads :-)
The only difference is their ads make THEM money, and don’t break *THEIR* precious algo.
We think of ads as able to fulfill users’ information needs, so we try to make them as relevant as possible. No algorithm is going to be perfect, but we do try to detect/remove bad ads like these. Thanks for pointing them out; I’ll pass the feedback on.
Matt, did you happen to read the followup post I did...?http://sphinn.com/story/19490I don’t think it’s going to matter how you mark them, as long as you promote ads to the top of the listings there will still be the majority of non-tech savvy audience who think those are "specially endorsed" listings, and have no clue that they are paid.
Michael, I thought martinibuster said it pretty well in the Sphinn comments. We mark ads as sponsored and we try to make sure that they’re useful. I take your feedback that we need to continue to improve both ads and search quality though. I wouldn’t say that we’re 100% perfect by any stretch of the imagination.P.S. Thanks for replying over at http://sphinn.com/story/19249 . I passed the requested wording on.
Actually Matt, moving the phrase "Sponsored Links" from the right hand corner to the left and bolding the text would probably clear up the confusion for 90% of the people who don’t know the difference. I wasn’t implying that you needed to improve ad quality, I was trying to highlight the fact that ads are in fact paid endorsements, influenced primarily by money, and as such really should be clearly separated from the serps.What’s more, making them more easily distinguishable, and clearing up any confusion that might lead people to believe that they are merely ’special’ listings Google wants to highlight, would actually help make Google seem to be more socially conscious and concerned that their audience be clear on what is and what is not paid advertisements. Very similar to what you are asking webmasters to do with nofollow, except human readable instead of machine readable.Don’t you agree?