Top 10 Multivariate & A/B Testing Results from 2007

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News Source: http://www.optimizeandprophesize.com
Story Found By: Chris1 1618 Days ago
Category: Analytics

From Jonathan Mendez’s Blog: "This list compiles the most counterintuitive and therefore most interesting test results from multivariate and A/B (or split) tests I was involved in over the past year. I thought that this would be more valuable, a better read and more modest than just a rank list of tests that had the highest lift in conversion metrics."
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