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On many sites (Digg, Reddit, Youtube) and in many social media savvy communities (Apple fans, Ron Paul supporters) the key motivating factor is often an us versus them approach, with the users as a David versus a megalithic Goliath.
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from katfrench 564 days ago #
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Hmmm... interesting that you didn't cite Seth Godin's "Small is the New Big" considering the subject matter, but still good content. 


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