Sphinn - How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2

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How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2

Posted By: Marketo 477 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search

In many companies, search marketing is a part time job, squeezed in around email campaigns, field events, whitepaper creation, and much more. However, just because you're pressed for time doesn't mean that you can just "set it and forget it" when it comes to PPC. This article shares practical tips and routines for optimizing pay per click campaigns in 4 hours a week.

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from searchkari 415 days ago #

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This is an excellent article - I've known for a little while that my Google campaigns needed some "spring cleaning", but since I'm the only one managing PPC campaigns (in addition to all else marketing), plus I manage them manually (no bid management system), it's hard to find enough time. Great advice!