Sphinn - TIP: AdWords Keyword Data Exposed With Google Analytics

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TIP: AdWords Keyword Data Exposed With Google Analytics

Went Hot: December 21, 2007 - 7:53 am
Posted By: 97thfloor 564 days ago
Topic Type: News Story (Jump to http://www.apollosem.org)
Category: Google AdWords

A "Must Bookmark" how to on getting the exact phrase data from your Adwords campaigns via analytics. You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics!

11 Comments

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from jameszol 563 days ago #

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I just realized that the keyword data I posted shows a broad match (car+alarm) for the term that we are actually advertising on: wireless alarm system. How broad can Google get?

from theppcbook 563 days ago #

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Great post james. I just implemented this on one of my campaigns. I'll be interested to see what data I get back in a few hours.

from jameszol 563 days ago #

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Thanks for sphinning it Jeff! Let us know how things look for you this evening!

from Chris1 562 days ago #

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This seems very useful... is it possible to get conversion data for these "hidden" terms?

from jameszol 562 days ago #

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Great question Chris. The answer is yes, you can get conversion data...I will make a follow up post for that with pictures because I'm a picture kind of guy but here is a stab at it with text:

In G Analytics

1. Click on Content in the left menu.

2. Then click on Top Content.

3. Find your conversion page and click on it...you will get a bunch of fantastic stats about that page.

4. Underneith the graph that you see for that page there are three drop down menus: Analyze, Content, and Segment.

5. Drop down the Segment menu and choose Keyword (third or fourth menu item)...

And that is one way to do it if you don't use Analytics to track "Goals". If you track "Goals" you can see which keywords are bringing visitors half way through your click/sales funnel before they exit...etc. You can optimize for the keyword audience you are looking for. That opens a whole new can of hoopla to go over. :)

Remember, content clicks will not show the keyword so the words you see that do not have the (key+word) next to them are probably content network clicks.

Enjoy!

from Chris1 562 days ago #

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Excellent.

Thanks!

from jameszol 562 days ago #

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NP!

from Drupal 562 days ago #

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James this is a great post, thank you so much for sharing that. Subscribed to your blog and bookmarked the post, looking forward to more.

from jameszol 561 days ago #

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You're Welcome Drupal! Thank you for subscribing!

from jameszol 557 days ago #

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Here is my post on getting conversion data...just a follow up from my text comment above - this post includes pictures and another way to find conversion data if you use Goals in Google Analytics...

Getting Conversion Data With Your New Analytics Profile

from jameszol 516 days ago #

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The AdWords data fix to this tip:

http://www.semvironment.com/adwordsanalytics-keyword-data-fix-thanks-jeff/