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Avatar Went Hot: December 20, 2007 - 11:37 am
Posted By: jennosborne 564 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: Social Media
Jeff hits the nail on the head here... thanks for making me laugh!!!
6 Comments     

Comments

from SearchBuzz 564 days ago #
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Jeff - great pic...

you raise a good pt. --> how successful, 'really' is a successful social piece?

is ego the biggest benefit?

a short spike in traffic?

what's really left at the end of the day?

from sphinndr 563 days ago #
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Jeff - you bring up a great point, social marketing in hopes to gain traffic can be disappointing.  People need to understand that social marketing is also about being in the right spot at the right time.

from swags2804 563 days ago #
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Spot on, Jeff! As with all addictions, if you look at the results in the cold light of day, you have to think "Was it really worth it?"

from theGypsy 563 days ago #
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Seems I am luring Jeff over to the 'dark side'.... of SMM at least... otherwise known as realistic application :0)

All that Glitters is not Gold - or didn't ya know.

from jeffquipp 563 days ago #
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Not at all Dave ... just wanted to throw you a bone. I view it as a tremendous opportunity. The challenge; figure out how to monetize social media traffic for all clients. It can be done ... I'm certain!

from Ruud 563 days ago #
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I think it helps if you have your goals set out clear. Do you want exposure, links, RSS signup, expand your email list, gain online friends, cause  blog buzz, etc. etc.

Besides that you also have to know how to handle the traffic you didn't ask for. Do you want to show a custom message to people coming from Digg? A targeted call to action to people from Reddit?

Social media promotion just for the heck of promotion is like doing SEO just for the heck of it. It's the "so what?" effect :)


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