News Source: http://searchengineland.com
Published: Dec 21, 2007 - 03:24 am
Story Found By: tonyp 2007 Days ago
Category: SEO
10 Comments
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News Source: http://searchengineland.com
Published: Dec 21, 2007 - 03:24 am
Story Found By: tonyp 2007 Days ago
Category: SEO
10 Comments
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Comments
Good advice, makes a lot of sense.
...This technique is valid for low-value outbound links too, such as "Click to Verify" VeriSign and HackerSafe seals.Worth reading just for that.
If possible, fix duplicate content issues by having one URL per item of content, rather than using "nofollow". If large parts of your site are accessed through "nofollow" links than there is a large chance that those URLs will end up being posted as links on other sites. You don’t want to have incoming links to those types of pages, so you should minimise the amount of those URLs that can be exposed to visitors.
Great advice and interview with the Cuttster at Pubcon. Whether it’s a large ecommerce site or smaller site that is refining its flow of juice, it’s sounds like a good approach. interesting to hear Matt say Google crawls and indexes a half of meg from each page.
I rel/nofollow less important pages already - thanks to Matt Cutts article on the same, but this posting reminded me to recheck this issue in my template and I found an issue I had overlooked.3rd party trackers/services.For example, if you have Google analytics on your site, then it wont bleed any pagerank - but Quantcast will, as it includes an outbound link in its code.Double check any 3rd party code for noscript based outbound links.I also note that the Google website search service html code includes an outbound link to their home page, and I am sure they wouldn’t object (too much) to websites no following that link. It’s not as if they need the page rank after all ;)
Yes, that’s a pretty good article. However, I think nofollow is not as strong as you suggest it to be and I am willing to do an experiment to prove that.
On many large sites, I think this makes a lot of sense. There are a bunch of "gotta link to because we gotta link to" pages, and site-wide links, that from a search engine perspective are very low value pages, but end up being pagerank magnets.This is similar to what I wrote a couple months ago (http://www.bitworm.com/search/2007/when-to-use-nofollow-on-internal-links/), but is more thurough.Nice job. Spun.
I work for one of the large retailers featured in that issue of Internet Retailer, so I thought I would weigh in.In theory, most every thing you said is true. People can attempt to control link flow by using the nofollow attribute on less important pages. However, for many of the sites in that issue it might not be the best idea. Some of the sites on those lists are very old and have great history with the search engines, I know ours does. Some of these less important pages on our site, such as the TOS, or contact us pages are PR5 or 6. I implemented a test on our site, nofollowing about 8 links in our footer that are considered less important. After 2 months we saw significant decreases in ranking for many of our subpages. I controlled for as many factors as I could, but I believe the no following is what hurt us. The pages we nofollowed had keyword rich links in their navigation back to important pages. By nofollowing these pages, we were losing high quality internal links. We removed the no follow tags and our rankings went up after several days.I think when creating a brand new site, doing this might be a good idea. I am not so sure about an old site where those less important pages have good history. Maybe we didn’t wait long enough and the rankings might have come back up. I wasn’t willing to risk it though.Just my thoughts.
There’s an interesting counter argument here: http://searchengineland.com/080306-083414.phpThere are definitely sites I’ve worked on where the Privacy Policy is one of the highest weighted pages on the site because of the number of links to it! It’s right to have the link there for human & usability reasons, but it isn’t important for the search engines to give that page the weighting this gives, hence the using of nofollow internally.
This is an excellent reference much appreciated.One comment is that I question the nofollowing of the Testimonials page. This is often a keyword-rich page: you’ve got multiple clients using diverse verbiage to articulate the same concepts relevant to your product or service. Not to mention that business owners often have some input into the testimonial, and thus can indirectly optimize via their client’s words.