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Avatar Posted By: mpilatow 260 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Contextual Ads
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant.
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from hotwheel 260 days ago #
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I've always suspected this. AOV on contextual clicks is always lower for me.


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