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Sphinn Home » Display Ads
Contextual Web Ads Exploit Weak, Poor, Desperate, and Stupid People
Display Ads News Source: http://www.seobook.com
Story Found By: mpilatow 1616 Days ago
Category: Display Ads
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant.
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from hotwheel 1615 Days ago #
Votes: 0

I’ve always suspected this. AOV on contextual clicks is always lower for me.

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