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If you’re new to the field you’ll face an uphill battle against floods of incorrect information being put out by inexperienced people anxious to make their mark in a saturated SEO community.
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from g1smd 2497 Days ago #
Votes: 2

There are a lot of people republishing stuff from 3 to 8 years ago that is no longer quite true, or is in some cases now totally wrong.It is difficult to get some of this stuff corrected, and with a current date on the post it is quickly picked up as being "new" and spreads rapidly to other sites.

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from AndyBeard 2496 Days ago #
Votes: 0

I think Aaron might have been quoting from thisA. Hi Chris, great question. You know what’s funny? I already kind of answered it accidentally in the same video! You remember later in the video when I gave you the trick about keyword stuffing your URLs so your articles will link back to you with your keywords? The same principle is what’s at work when we’re talking about keyword-rich domain names.It’s true that your domain name has no REAL effect on your SERPS.BUT if you have a domain name which contains your target keywords, when people use your URL as the text to link to you, you’ll start to rank for those words. This happens for the exact same reason it works in the article bio box example I gave in the video. Hope that clears things up for you and anyone else who might have got confused on that point. Now whilst Aaron makes a fair point, there is also the problem with nuances and how much detail you can go into on one particular topic.I think it is important to quote enough to not to add bias. In this case Aaron should have quoted more.How would you test the benefit of a spammy hyphened domain name compared to a brand domain that doesn’t contain keywords? (a REAL difference in overall long-term performance)As an example there are things I disagree with in Aaron’s recent blog SEO guide, but I haven’t questioned him over it because at the end of the day for the intended audience, a bandaid might be better than a complicated cure.

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from emanuelh 2496 Days ago #
Votes: 0

SEO testing? But how on earth can you create controlled laboratory conditions? That is, making all others stay still for the duration of the experiment. I’m afraid that the most we can do is to perform observationsBut then, suppose my page is # 11 for a particular keyword and I implement a new technique recently suggested in an SEO forum or blog. And indeed, soon enough it jumps to # 9.Hypothesis A: The new technique is beneficial indeed and I should repeat it.Hypothesis B: The SEO workers of the pages formerly at # 9 and # 10 implemented the same technique, but it is a harmful techniques. Their pages fell lower than mine because they were much more hard-working than me! And there also is a sufficiently high gap between the relevance scores of the present # 11 and # 12.  

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from IncrediBILL 2495 Days ago #
Votes: 1

There are still people using REVISIT-AFTER which does nothing, and I’ve seen some SEO’s even use it on their websites and they weren’t inexperienced.The industry on a whole is just scary.

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from johnandrews 2495 Days ago #
Votes: 2

I would have commented on SEOBook except the "log in" put me off. You have to view Aaron’s perspective as one who wrote a book about SEO. He collated what was published, and created a reference book. At the time, he was not very advanced in SEO. Now that he has some chops, maybe what he finds now is not up to his standards? "Dominating the search results becomes a game dominated by the people who are the best at spreading ideas. And so with each passing day SEO for most webmasters is more of a subset of marketing than an independent discipline."True because links count, freshness counts, and consistent popularity breeds trust (factors). And then you rank. But when 10 rank, who gets the #1 spot? The one who optimizes. And the ones with "seo flaws" will not rank.

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from emanuelh 2495 Days ago #
Votes: 0

johnandrews writes: ...when 10 rank, who gets the #1 spot? The one who optimizes. And the ones with "seo flaws" will not rank.So what happens when 10 optimize and none has "seo flaws"? After all, this is the common situation nowadays in most arenas (SERPs)?  

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from seobook 2495 Days ago #
Votes: 0

>How would you test the benefit of a spammy hyphened domain name compared to a brand domain that doesn’t contain keywords? (a REAL difference in overall long-term performance)I did not say anything about spammy or hyphens. But if you buy mykeywords.com, in the current Google algorithm it will typically rank for "my keywords" much easier than another new domain name that is not mykeywords.com. I have tested it too many times to pretend otherwise is true.I have tested it by ranking new domains quickly. And I have tested it too many times to believe otherwise. You could also test it by using 301 redirects and tracking before and after rankings.>I would have commented on SEOBook except the "log in" put me off. Hey I thought we were cooler than that. To be fair though, imagine being on the receiving end of 12 to 50 manual comment spams a day. Wouldn’t you eventually want to reclaim that hour of every day?>You have to view Aaron’s perspective as one who wrote a book about SEO. He collated what was published, and created a reference book. At the time, he was not very advanced in SEO. Now that he has some chops, maybe what he finds now is not up to his standards?I did not understand all the business aspects of search when I created the first version of my book. I was still somewhat wet behind the ears in fully appreciating the value of search due to my newness to the field of marketing. And the first version was obviously nowhere near as good as my current understanding of the marketplace, but I was ranking in the top 5 in Google for search engine marketing before I wrote that book, so I knew more than most of the search engine marketing firms that chose to target that term.BTW I just got a haircut and shaved my chops. :)

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from semlady 2494 Days ago #
Votes: 0

By it’s very nature, SEO is a knowledge-based industry... and those with the most knowledge and understanding tend to do better than those who are mainly "guessing". Therefore, the industry by it’s very nature doesn’t really encourage sharing of the most effective strategies. At the same time, sometimes discussing advanced topics with those who are a bit behind in the learning curve can end up in ridiculously petty arguments about pagerank this and toolbar that... Ultimately though, some of the most successful people in the industry are those who share the most information - look at Danny Sullivan, Rand Fishkin, etc.

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from emanuelh 2494 Days ago #
Votes: 0

Come on semlady, SEO is a lack-of-knowledge industry and those with the best ability to cope with this extremely peculiar working environment tend to do better than those who fantasize that they know more than a few percent of what they would like to know. For instance, the actual relevance scores of the pages listed in SERPs, something I need for estimating reliably the costs of climbing from # 11 to # 10. Is the gap one point? (very little work); a hundred points? (a lot of work); or thousands of points; (so much work that I’ll never catch up, considering the given budget).Nevertheless, I agree with all your other statements. 

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from g1smd 2493 Days ago #
Votes: 0

There’s evidence to suggest that you’ll get better traffic at #11 than at #10 as although you’re on the second page, you ARE at the top.  :-)

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from emanuelh 2493 Days ago #
Votes: 0

1. Can you refer me to the evidence?2. My argument holds for climbing from # 12 to # 11 as well.

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from g1smd 2493 Days ago #
Votes: 0

Have you seen the various eye-tracking and click-tracking studies made in the last 3 or 4 years?

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from emanuelh 2493 Days ago #
Votes: 0

Eye-tracking studies bring no evidence for clickthrough behavior. Can you refer me to click-tracking studies?

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from johnandrews 2491 Days ago #
Votes: 0

heh my experience is #10 (bottom page one) is much better than #11 (top of page 2) always. As for this : "Ultimately though, some of the most successful people in the industry are those who share the most information - look at Danny Sullivan, Rand Fishkin, etc."You are measuring success with the wrong yardstick (unless you mean that success in SEO is hosting conferences, making public appearances, and collecting subscription fees for community sites). If you’re selling, the salesmen will eventually win. In public speaking, the eloquent evangelists will rise to the top. No different than any other industry... news anchors are not the best journalists. Peter principle and all that. In public I completely disagree with Aaron re: keyword domains doing better than non-kw domains. Hogwash. Just coincidence... nobody can prove it. Just build good content and wait and Google will reward you with rankings no matter what your domain name. Look at ICANHAVEACHEESEBURGER.com and PostSecret.com and that’s all the proof you need.

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from johnandrews 2491 Days ago #
Votes: 0

see what I mean? http://www.google.com/search?hl=en&q=seattle+seo+firm&btnG=Search

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from johnandrews 2489 Days ago #
Votes: 0

hmm. not sure what happened to that link, so try again http://www.google.com/search?hl=en&q=seattle+seo+firm

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from johnandrews 2489 Days ago #
Votes: 0

dang it just search <strong>seattle seo firm</strong> and see for yourself.

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from emanuelh 2489 Days ago #
Votes: 0

Why many of my best SEO ideas are not found on popular SEO blogs? Well, quite many are. but in public forums because my own blog (http://www.senior-seo-analyst.com) is new and almost empty, and I have to collect and copy them. And also because most of them deal the limits of what SEO can do - a very unpopular theme in this community. Not the limits of what is being done but the limits of what can be done. Which requires a lot of good arguments to be presented in contrast with widespread SEO superstitions. That’s a lot of writing.But mainly because, as the arenas in which we operate are becoming increasingly competitive, the best ideas cannot resemble any more those of a few years ago. They cannot be discovered, copied and implemented as easily as it was - which was by the way the reason they were distributed for free. They now require development into a tool, which takes hundreds or thousand of workhours of thinking, implementing and testing. But don’t worry - they’ll find their way to blogs and forums. As soon as they become obsolete.So good and practical (as opposed to theoretical) ideas cannot be free any more. But if you want to get a share you’re invited to share the costs too.

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