his move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME’s.
Geoffrey Moore’s book, Crossing the Chasm ( http://www.chasmgroup.com/ ) addresses at length the technology acceptance curve.
Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.
These guys at Innuity (This move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME’s.
Geoffrey Moore’s book, Crossing the Chasm addresses at length the technology acceptance curve.
Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.
These guys at Innuity should win an award for biz dev deal of the year.
2 Comments
Geoffrey Moore’s book, Crossing the Chasm ( http://www.chasmgroup.com/ ) addresses at length the technology acceptance curve.
Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.
These guys at Innuity (This move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME’s.
Geoffrey Moore’s book, Crossing the Chasm addresses at length the technology acceptance curve.
Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.
These guys at Innuity should win an award for biz dev deal of the year.
2 Comments
Comments
Coming soon to Walmart: cheap crap. Oh wait, that’s already there.
Wonder what their guarantee or return policy is...GaryTheScubaGuy