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Google’s Matt Cutts tells Ted Murphy of IZEA to require "nofollow" on every link bloggers make when posting for SocialSpark -- even when sponsors specifically do not require any links for payment or when bloggers choose to link to additional resources for the benefit of their readers.

Ted wonders aloud whether GOOG is now saying that all content created by or for companies must be 100% "nofollow" -- including corporate sites, press releases, salaried bloggers and sponsored bloggers. Ted’s post is an open letter to every major SE (GOOG, MSN, Yahoo, Ask...) and every search expert to share views on long-term implications of 100% "nofollow" beyond required links in sponsored posts.
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