Published: Dec 30, 2007 - 03:24 pm
Story Found By: AndyBeard 1506 Days ago
Category: SEO
8 Comments
8 Comments
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Comments
"Paid posts are the devil incarnate according to search engines"And Google is the devil incarnate according to webmasters, so what else is new?
@HalfDeck:Your very own statement is whats new ;-)Remember, not so long ago Google lived in relative harmony with webmasters. Remember when Slashdot/Digg would have articles up that would mention Google violating its own "do no evil" rule, and people would jump to Googles defense?Im still weighing out where Im going to appear in that whole exchange. Im leaning towards "Google is neither good nor evil, its a business", but damn if it hasnt been hard to maintain that middle ground lately.
"Remember, not so long ago Google lived in relative harmony with webmasters."IMO thats because webmasters for a while believed they could have the cake and eat it too. They believed they could sell links and also make money off Google traffic. Now theyre being told they cant have it both ways. No one enjoys giving up money.My position on this is simple; using inflammatory language will not further the paid link discussion. Google is far from perfect, but comparing Google to the gestapo or terrorists, for example, is only going to piss Googlers off to a point where they will be more aggressive than ever. Googles TBPR penalty is a response to our claim "you suck at detecting paid links." The penalty basically said "yeah, we can detect your paid links, and next time it wont be just a slap on the wrist." Google made sure the big dogs took the hit as well, so people couldnt claim Google only went after the little guys.In short, marketers in the SEM community are fueling the fire when the battle is better fought under the radar. Why the constant "Google-baiting?" More traffic, more RSS subscribers, more authority links, as Andy Beard figured out after publishing his TBPR penalty blog posts back in November. Im probably the only one that did not link to his post. We are digging our own graves or else smashing our head repeatedly against a brick wall.Also, as Ive said elsewhere, Google will listen to voices of reason and constructive criticism; thats a more effective strategy than this irrational mudslinging thats been going on in the SEOsphere all throughout 2007.
Ah, my aplogies.I didnt realize you were speaking out against inflammatory language regarding this.
Halfdeck I was certainly covering the topic well before the October / November PageRank downgrade, in fact I have covered this as a core topic on my blog for over a year - it is one of the prime reasons I started my blog, to get some of the grey areas clarified.I do try to keep the tone of my posts civil and containing constructive elements, though some of my commenters get carried away.If I wanted to write content purely for more RSS readers I would just pump out newbie posts and lists. It takes far less work, and gets far more links per post.I actually gained very few new subscribers from the blogstorm in October depite the increased traffic, and certainly not in proportion to how many I gain from a good social media or seo post.I have never purchased a link in my life, I am not a supporter of paid links for SEO purposes, which is probably where my coverage and Michael Grays differ so much, though on the surface they might seem similar.
Im a supporter of Google (and everyone else for that matter) minding their own business and not telling other people how to run their lives and businesses. If people are doing things that mess with Google business model, Google needs to solve that problem on its own with its own time and financial resources, not run a fear mongering campaign scaring people into compliance.
Halfdeck says Google will "listen to voices of reason and constructive criticism".Really? You cant comment at http://adsense.blogspot.com. Any email you get from them specifically says that you cant reply to it.. Matt Cutts, the "unofficial" commentator an all things Googly seems to duck and weave and be very unresponsive.. Ive sent in responsible and non-critical suggestions to Google on more than one occasson and gotten no response. Ive asked direct questions in comments at Matt Cutts blog and been ignored..Now maybe Im wrong: maybe Google really does listen. But it sure doesnt feel that way way down here on the Long Tail. My impression of Google is extreme arrogance and little concern for any voices but the very loud ones..I do book reviews in part of my site. Because Ive done hundreds and hundreds of them, publishers send me books to review.. free. Does that taint my reviews by Googles rules? I dont know, and I dont think they are going to tell me.Sometimes I get software and hardware to review also - not as often as I get books, but it happens. Are those "paid" reviews? Again, I dont know, but Im going to be cautious and use "nofollow".
Dont any of you get it?It is very naive and in the marketing world even worse for anyone to think that powerful entities like Google are either good or evil,While you debate over sometimes pointless topics ..the machine is in hiding, discussing, planning, burning books and bridges, with its eye on you, watching you, anticipating your every move.Gear up and get ready for the future, stay on top!Read, listen and learn!.Happy New Year!:)