Sphinn - Finally! Opt Out of AdSense for Domains

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Sphinn It!

Posted By: rustybrick 702 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords

Coming soon, a way to tell Google you dont want your ads to be shown on the DomainPark sites.

6 Comments

Who Desphunn This (0)

Comments

from TimDineen 702 days ago #

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While I don't like these sites and I think they are bad for the Internet, I don't mind paying for traffic when its relevant. The primary issue is that you can't bid separately. And if you could, most advertisers wouldn't figure that out or bother to do so. And I'd still have to compete with those people for adrank thus it still wouldn't be likely that I'd want to try to appear on such sites.

But its about time Google give us the option to opt-out of at least the tools to be able to track these site types separately.

from mvandemar 701 days ago #

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Tim, one of the main issues is that these sites don't have anything to do with relevancy. More often than not the types of ads shown on them are determined by an arbitrary querystring, designed to generate the highest payout ads.

from GerBot 701 days ago #

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while some parking site do accept anyone and everything. I think it is important to point out here that pure 'type in' traffic converts as higher or in most cases higher than pure Google traffic.

So let's not throw the baby our with the bath water here people

from TimDineen 701 days ago #

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mvandemar, I disagree that these sites have nothing to do with relevancy... the domain name itself, if nothing else on the site, can help Google determine what ads to put there. They don't just guess.

That said, I'm still talking about ROI as a factor in bidding and relevancy something I'd like to be able to second-guess myself based on receiving more transparency from Google.

from flyingrose 683 days ago #

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Even though most of these sites have niche domain names, if you type in unrelated searches you WILL see that they will display ads for almost any search.

Myandemar is correct that these arbitrary querystrings can greatly inflate advertisers' costs and the convert very poorly.

from theppcbook 678 days ago #

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gerbot,

"I think it is important to point out here that pure 'type in' traffic converts as higher or in most cases higher than pure Google traffic."

That may be the case, but that's not at all what Google is giving us. I've also posted actual data from one client to illustrate how poor the domain traffic is.

http://theppcbook.com/2007/07/17/more-fun-with-parked-domains/