Coming soon, a way to tell Google you dont want your ads to be shown on the DomainPark sites.
6 Comments
6 Comments
6 Comments
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Comments
While I dont like these sites and I think they are bad for the Internet, I dont mind paying for traffic when its relevant. The primary issue is that you cant bid separately. And if you could, most advertisers wouldnt figure that out or bother to do so. And Id still have to compete with those people for adrank thus it still wouldnt be likely that Id want to try to appear on such sites. But its about time Google give us the option to opt-out of at least the tools to be able to track these site types separately.
Tim, one of the main issues is that these sites dont have anything to do with relevancy. More often than not the types of ads shown on them are determined by an arbitrary querystring, designed to generate the highest payout ads.
while some parking site do accept anyone and everything. I think it is important to point out here that pure type in traffic converts as higher or in most cases higher than pure Google traffic. So lets not throw the baby our with the bath water here people
mvandemar, I disagree that these sites have nothing to do with relevancy... the domain name itself, if nothing else on the site, can help Google determine what ads to put there. They dont just guess. That said, Im still talking about ROI as a factor in bidding and relevancy something Id like to be able to second-guess myself based on receiving more transparency from Google.
Even though most of these sites have niche domain names, if you type in unrelated searches you WILL see that they will display ads for almost any search. Myandemar is correct that these arbitrary querystrings can greatly inflate advertisers costs and the convert very poorly.
gerbot, "I think it is important to point out here that pure type in traffic converts as higher or in most cases higher than pure Google traffic." That may be the case, but thats not at all what Google is giving us. Ive also posted actual data from one client to illustrate how poor the domain traffic is. http://theppcbook.com/2007/07/17/more-fun-with-parked-domains/