News Source: http://www.smallbusinesssem.com
Published: Jul 12, 2007 - 03:48 pm
Story Found By: tamar 2143 Days ago
Category: SEO
36 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.smallbusinesssem.com
Published: Jul 12, 2007 - 03:48 pm
Story Found By: tamar 2143 Days ago
Category: SEO
36 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Paris - June 6-7 2013
- SMX Advanced - June 11-12, 2013
- SMX East - October 1-3, 2013
- SMX Stockholm - October 14-15, 2013
- SMX Milan - November 7-8, 2013
- SMX Social Media Marketing - November 20-21, 2013
- SMX Israel - January 2014
- SMX West - March 11-13, 2014
- SMX Munich - March 25-26, 2014
- SMX Sydney - April 2014
- SMX London - May 2014
Latest News From Marketing Land
- Microsoft, Google To Build New Windows Phone YouTube App Together
- Advertise To Facebook Users By Recency With Time Range Targeting
- Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15
- Marketing Day: May 24, 2013
- Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Email+Social = profitable client retention - Jun 26
- Enhanced Campaigns: New Effective PPC Techniques - Jun 19
- Taking your PLA Campaigns to the Next Level - Jun 4
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement - May 30
- The Future of Digital Marketing Services: Where Will Agencies be in 2014? - May 15
Research:
- Enterprise Social Media Management Software 2013
- B2B Marketing Automation Tools 2013: The Buyer’s Guide
- Enterprise SEO Tools 2013: A Buyer’s Guide
Whitepapers:
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
- Top 10 Ways to Improve Digital Experiences
Latest News From Search Engine Land
- SearchCap: The Day In Search, May 24, 2013
- Google Glass Diary, Part 4: Local Search & Navigation
- Search In Pics: Google Robots With Lightsabers, Bloomberg Cutting Google Cake & The Simpsons Street View
- Google Voice Search Coming To iOS, Chrome For Android Gets An Update
- 5 Excel Skills Every Marketer Should Know
- - See more news at Search Engine Land -
Comments
Not a bad checklist. I’d use this for friends sites or maybe contracting work, but that’s it. ;)
This list provides a good starting point, but a bad headline
SEO is considerably known as more than these ’technicalities’.
I think the headline is fine, Tim if you’re going to be critical give reasons why and perhaps you could avail us of what would be a good headline.
I think it is a great start to give a client/potential client an idea of how you can best help their site. If also gives you a quick way to take a thorough look at what you are getting yourself into so you can determine how much you can really help that person.
The reason, Lyndon, that I don’t like the headline is because it suggests that it is possible to do SEO in 60 minutes. Everyone here knows 60 minutes doesn’t provide enough time to perform actual SEO work. The article itself clarifies that, so I am only criticizing the headline. I’m a fan of Matt’s writings, including this post, but the headline is unfortunate as it’s misleading and doesn’t describe the article properly. ’How to do a quick SEO review’ would be more appropriate.
I agree with Tim... and yet, its a great headline because it is eye-catching.
great list - good idea to work from.
Yea, this is a great list. Bookmarked...
Thanks to those of you who bothered to read the full article including my explanation and disclaimer, not just the list itself. :-) SEO is obviously a lot more than "these technicalities", but I made it clear in what circumstances I use that list. Needless to say, clients get much more attention, time, etc. And yes, the headline is intentionally eye-catching and meant to make you say "You can’t SEO a site in 60 minutes." So, I’ll take that as a small victory. :-) >>’How to do a quick SEO review’ would be more appropriate. Tim, I dare say you and probably 80% of the people who saw such a headline wouldn’t have bothered to read the article. Thx Tamar for submitting this!
That headline was just plain good copywriting. I think it specifically grabs the attention because it evokes the curiosity and somewhat provokes the kind of response you’d expect from Tim. So yes, small victory there, Matt. :) And you’re welcome. :)
Matt, you’re probably right - the headline served its purpose. But I am already in the habit of reading whatever you write anyway so it didn’t affect me one way or the other. Just a little criticism to keep the headline-writers of the world from going too far. The first time I read this, the headline/link appeared directly below Lee Odden’s post about quick SEO being short-sighted. Quite a contradiction in headlines. The content, of both articles, is top quality and nothing I’d disagree with at all.
Oooh, Tim - that would’ve made a great screenshot and funny blog post. :-)
Hey Matt, as of this moment, the planets have re-aligned so the two posts I mentioned are together again via the Sphinn homepage. Just in case this is no longer the case, I saved a screenshot or two and posted them: http://www.exposureonline.com/
My skepticism about the title is what ’forced’ me to read the article, but in my case, that type of review would take me 180 minutes(short attention span issues)
I use the seoquake add on for firefox to get a lot of the information the article talks about. One thing he did not mention is checking to see if site is properly split into sections. Keep internal links inside their section. This is called siloing. This list is really just a cheat sheet for a professional SEO. Somebody who is not experienced would not know what to do with several of the points without further explanation. SEO is not just a checklist. There are many factors that are dynamic. There is no such thing as a perfect URL. There are pros and cons for each method. You have to understand those to make that decision. When it comes to URL’s you have to watch out for anything that will return the same content from 2 url’s. This can be session ID’s are just a poorly designed back end. The article covered redirection but only mentioned it in relation to the front page. Watch out for 302 found redirects. Also it is very important to add noindex, nofollow to pages with hardly any content or search pages. Some sites will have different ways to list content like by name or date. This is redundant. Make sure the 404 page is disallowed in the robots.txt. Some of SEO is easy but there is a lot to look at specially on a large ecommerce site.
Good comments, ogletree. Writing general articles regarding SEO is very difficult - you can miss a lot of important points by just scratching the surface, making this too general not useful for both beginners and pros. But the good side of this controversial headline is that people talk about this post and we can discuss the issue. Maybe it is not very professional, it is still eye-catching. And also, sometimes you might be paid for just an hour of SEO consultancy. Then you don’t have 180 minutes, vulcandata. What then?
Great comments - Tim, sorry for missing your link. I made my own screenshot and used it. ogletree -- I don’t argue any of your points, but again, this is not a checklist I use on a client site. The article very clearly states that. This is when a co-worker has a call coming up with a prospect and needs a very quick overview of a site’s SEO status/performance. For that purpose, it serves my needs quite well. YMMV. :)
Great post, great discussion. :)
The title’s clever, but I personally prefer a title that delivers than a title that tricks me into reading an article. Good thing the article is bookmarking material :) But still the article doesn’t deliver what it promises, which means next time I’ll be less eager to click through.
"the article doesn’t deliver what it promises" Really? How so? It tells you how to SEO your site in less than an hour, unless you’re really slow. :-)
No mention of code bloat or Title tags but pretty much everything else I would do for a site analysis is covered. Great stuff!
Yikes. You’re right, Kalena. Page Titles are missing. That goes at the top of the list, needless to say. (I would include code bloat under the "look at source" items, though I would suggest spiders are getting better all the time at dealing with it.)
For the longest time I thought that Tamar authored this post and I just noticed today it was created by MattMcGee. Sorry Matt, time for me to stop looking at avatars and start looking at where the content actually is. :p
No worries, Michael. I do the same thing. :-)
Bookmarked.....great checklist.
I usually visit and posted replies on forums especially in the site review category. I’m also using some oin your list. And I could review a site in just a couple of minutes.
very useful list, some things may seem obvious but they’re not always!
great list, thanks a lot
I agree with ogletree...there are absolutely more factors to consider. SEO is part science and part art, in my opinion. However, it is nice to have a check list....it would make a nice beginning to an open wiki page.
If I had a dollar for every ’expert’ peice of advice I had, and another dollar for every other peice of ’expert’ advice which contradicts the first I would retire.As ogletree said " This list is really just a cheat sheet for a professional SEO. Somebody who is not experienced would not know what to do with several of the points without further explanation. SEO is not just a checklist. There are many factors that are dynamic. There is no such thing as a perfect URL. There are pros and cons for each method. You have to understand those to make that decision. " This is very true.While the broad general SEO needs of websites are generally the same... there can never be a hard and fast rule about what is Right and Wrong (within a white hat SEO environment). It is constantly changing and optimizing your site with different SEO methods based on ongoing developments is necessary if you want to stay in the race - let alone win.I am not an inventor, like lots of other people I scavange whats available, what other people do. I learn from their success and failure. Thats the way the web works, for now!
It’s a great list. Bookmarked !!!
I love the optimism in the title, love it! It’s when clients see this kind of title that I wince though!
Thanks heaps for the check list it’s much appreciated
very interesting.. bro
nice check list. May be you can include checking broken links.