Sphinn - Lazy webmasters cost their employers millions of visitors

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Lazy webmasters cost their employers millions of visitors

Went Hot: January 2, 2008 - 10:11 am
Posted By: TimDineen 287 days ago
Topic Type: News Story (Jump to http://blog.domaintools.com)
Category: Online Marketing

The government and Facebook alike get slammed for not adding simple domain redirection: "In a bricks and mortar example, this is the equivalent of spending thousands of dollars on advertising to drive people to your store. But you have two entrances - front and side. You could very easily have left the side doors open, but instead, your janitor has boarded it up and allows homeless people dressed as Bill Gates to hang out there handing out flyers for your competitors." - Jay Westerdal at DomainTools.

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from letitbe 284 days ago #

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Not to pile to much of the bad stuff on webmasters, but I find it incredible that even to this day there seems to be a general us vs. them thing going on when it comes to webmasters and marketers. Some of it being laziness, some of it being red tape. I remember back about 6 years ago I told a client that I had some title tags for their site. An IT dept. person asked me "why do we need these?". I let him know that it was going to benefit the sites search engine relevance and he responded with a "why on earth would I care about our sites search relevance? I am not in the marketing dept."

Obviously it's not that bad anymore but to this day I still get the following responses when even the simplest suggestion is made:

1) "Well, it's a little hard to do that with our CMS."
2) "Well, I outsource my IT dept and they would charge me out the wazoo"
3) Well, I need to make this request to the IT dept, then they have to test it, then get it approved, and then it might go live in 4 months.

I swear, that last one was after I asked them to enable the referrer field to be written into their log files.