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Avatar Went Hot: January 1, 2008 - 11:50 am
Posted By: danzarrella 553 days ago
Topic Type: News Story (Jump to http://danzarrella.com)
Category: Other Social Media
We can say there are two drivers of viral growth then, desire and commitment. If a meme isn’t desireable at all, it won’t spread. If a meme requires a low level of commitment from the user, like a simple text-based blog post or a short video it requires less desire to motivate people to engage it.
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