- 45
- Sphinn It!
Posted By: DazzlinDonna 288 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com)
Category: Link Building
9 Comments
9 Comments
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Comments
Err, how about when Google/DoubleClick sponsors a conference and gets an image link from said conference site?
Back then, Google found an excellent way to rank stuff in a relatively sterile, interest-free environment that was an ideal subject to their vast scientific experiment.
The experiment was hugely successful in that environment and it made them a mega-company.
Now that environment is gone forever, and they must realize that they have to cope with the real world (self-interest, manipulation, grey areas galore). Just like every other company.
They don't like it. That's why they are currently so aggressive.
They're going to have to accept it.
The paid links issue is probably the death throes of the original Google way they desperately cling to, but which they won't be able to sustain.
Its broke - it needs fixin' - and trying to force people to "nofollow" their links or get penalised or kicked out of the SERPs just is not working.
Well, yes, it is working. Google has forced me to add "nofollow" even to links that really are legitimate and related to my content..
I have a Unix/Linux/Mac OS X "light techy" website. "Light techy" means real geeks would find it pointless but peoople who want to be more than just "users: will find help. As part of that, I maintain a large listing of Unix and Linux consultants.. now what would Google think of that page?
Obviously they could think it's paid links, right? It's just a list, a little bit of content but a lot of links.. looks pretty fishy to a spider, right?
Of course it isn't: it's really useful and important stuff. But I have to add "nofollow" or risk Google slamming me more (they already cut me from PR6 to PR3, maybe because of this list!)
This is kind of sad that people have become so dependent on Google that such things form a veritable cottage industry of trying to figure out "what to do" or "what it all means"...
I still don't comprehend why many more people don't have more aggressive, risky sites and refine their results to feed their cleaner sites. A nice, well-balanced, white/black operation.
Or something TRULY radical... TRADITIONAL MARKETING!
*GASP*
I know... some of you have fainted in shock. Others sit, clutching their chests having had a coronary.
Radical as it sounds, spending money on good advertising and traditional marketing helps Google have less of an impact. I saw a banned site hardly lose any traffic while it was banned *because* of traditional marketing (and without PPC).
I know... I'm evil and so is marketing but hey... it works.
*grins evilly*
What site was that?
Delete please.
Not to mention, you have to assume that not everybody is a webmaster and understands how to code a no follow. So, if they insist so much they will essentially be giving more power to other search engines.
The fastest way to lose market share is through flogging, particularly public flogging and humiliation of sites bearing the blank stripe after they have been stripped. Jeesh, just the thought alone is enough to scare people straight (into PPC that is)...