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From Greg Boser: "If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before making a single strategy related decision. Unfortunately, I have found over the years that most companies don’t invest the kind of time necessary to properly research their space. Instead, the most common approach has been to grab an obvious keyword list, and start cranking out links.  And to some degree that approach has worked in the past. But the organic landscape has changed pretty dramatically over the last year, so I think it’s a great time for me to renew my“research first” campaign."
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