Sphinn - Search Year 2007: Search News, In Review

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Search Year 2007: Search News, In Review

Went Hot: January 2, 2008 - 9:32 am
Posted By: TimDineen 551 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing

Wow! In case you missed something, here is EVERYTHING newsworthy from 2007 - by Danny Sullivan.

13 Comments

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Comments

from planetc1 551 days ago #

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Now that's what I'd call a review. Nice work Danny.

from BrianChappell 551 days ago #

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Wow, that is border line too much. Who is actually going to go through that entire list. I think I would rather watch paint dry.

from TimDineen 551 days ago #

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I'm giving it to new staff as homework tomorow ;)

from SlightlyShadySEO 551 days ago #

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@Tim:
Do you work at Sadistic SEO? (j/k)
That would hurt my brain. Especially because of repetitiveness.

from Kalena 551 days ago #

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You can take the boy out of the newspaper office but....

from MattMcGee 551 days ago #

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I sure hope SEL has some internal tools that automated most of that. :-) Great work, Danny!

from dannysullivan 551 days ago #

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Sadly, it was like a day of hand work. There is an internal way I could do it, but it wouldn't pick the top story, plus there would be a lot of repetition. I also find it interesting to cast a manual eye when doing a review, too.

Brian, I expect most people will skim the list and focus on key areas they like, say the Yahoo: Employees area that shows how many execs have departed and so on.

from TimDineen 551 days ago #

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@SlightlyShadySEO - haha. Well, I wouldn't expect them to read it all in one night! ;) The quiz isn't until Friday. Yes, kidding

from Gab 551 days ago #

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The volume approach to frontpaging... I think this is a tactic that is going to become less effective as time passes and people realize that, as these comments show, they're never really going to read all those 100 top tips and tricks for whatever. It works offline because people sit down to read a magazine. Online, people's attention span is much shorter.

from dannysullivan 550 days ago #

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Gab, not really sure what you mean. This isn't a top 100 list. It's the entire year in search, on one page. I don't at all expect someone to read all of it. I expect most people will scan it, remember a few things they've forgotten and move on.

from Kalena 550 days ago #

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It's great Danny. Especially to help bring new students up to speed with what's been happening in the search arena for the past 12 months. I have a whole lesson dedicated to industry history and I generally update it every few months by manually scanning the press release archives of all the major engines etc for the most important events. You've just made my next timeline update a whole lot easier, thanks!

from beth 550 days ago #

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Danny this is most superb piece of work! GREAT JOB!!! It's great to see all the good articles on one page that I can refer back to without having to scan the search engines to find it.

Beth

from tamar 550 days ago #

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Well, at least I wasn't the only one who was compiling a huge-ass post over the holidays. ;) Nice work, Danny. That's one hell of a great job you've done.