"Nielsen/NetRatings has just decided that page views aren’t the key indicator of a sites popularity anymore and that, instead, time spent on the site is what now matters.
I guess this makes sense coming from the mindset of TV ratings, and it certainly has some merits, but also some huge drawbacks."
2 Comments
I guess this makes sense coming from the mindset of TV ratings, and it certainly has some merits, but also some huge drawbacks."
2 Comments
Comments
The same point was brought up in one of those online seminars the people at ClickTracks do, and I had the same misgivings as the ones mentioned in the article, but it does make sense, especially for long tail searches, where the landing page is very clearly relevant to the query.
The crappy interface part reminds me of cycle jerk sites ... some surfers tried to get out for hours ... pretty successful before some killjoy invented the popup blocker ;)