Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
How SEO Has Evolved Over The Years
SEO News Source: http://searchengineland.com
Published: Jan 03, 2008 - 08:32 am
Story Found By: kevgibbo 1500 Days ago
Category: SEO
Jill Whalen takes a look at how SEO has changed over the last few years.
 Comments4 Comments  

Comments

Avatar
from qwerty 1500 Days ago #
Votes: 0

<blockquote>One aspect was "reorganizing the navigational links on your site (as necessary) so that each page is linked to every other page on your site (which is important because the search engine spiders need to be able to ’crawl’ throughout the different pages of your site in order to index them properly)." Which tells me that way back in 2000 I already realized the importance of site architecture when it came to SEO. That was somewhat surprising to me, because it seems that many SEOs still haven’t figured that aspect out today!</blockquote><p>Without question, site architecture remains important today, but unless you’re dealing with a very small site, I doubt many would advise to make sure "each page is linked to every other page" anymore.</p>

Avatar
from cre8pc 1500 Days ago #
Votes: 0

Great memories there, Jill!  Took me back to the day :)

Avatar
from AlanCh 1499 Days ago #
Votes: 0

Hi Jill - your story rings bells with me. Though I was practicing SEO 96 to 99 [Oh yes, those days when different SEs recognized keywords in upper and lower case, singular and plural] by 2000 I had switched to training/teaching. I find that most of the content and slides etc I used then are still relevant now. My key issues have always been (1) spend time on the textual content, the SE will always try to serve up relevant pages to what the searcher is looking for, and (2) get the keyword[s] right - pretty pointless putting them anywhere on content or code if its not what the punters are typing into search boxes. Of course, link popularity has grown in importance more recently, but it was always an issue. Other things come and go [meta tags etc] but tend to be fashionable or even trendy. Final point on directories. The ones you mention have lost their appeal/importance - but I still endorse looking for and joining others [eg hotel registering on local tourism directory or small business on local Chamber of Commerce] - not only are they another in-bound link, but they do generate direct traffic as well.

Avatar
from emanuelh 1499 Days ago #
Votes: 0

Ten years ago a well-trained and experienced SEO worker could create a simple and adequate enough model of the search engine’s algorithm, and even deduce individual relevance score differences. It was possible because the search engines were so simple. One search engine (Excite perhaps?) even bothered to show the actual relevance scores below each listing (in terms of up to 100% - how did the top one improve its score further after reaching 100%?). Nowadays one must realize that his best model of a search engine is not adequate enough to perform even the task of estimating the relevance score gap between two adjacent web pages listed in a SERP.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land