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The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is set up, they might see the top inch or two of your email, or if you’re lucky, they have the preview pane set up on the left or right, enabling them to a good chunk of the beginning of your email. Most email clients don’t have that last feature as an option (and your users may or may not be informed enough to change it), so don’t go for the gold on that one.


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