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Sphinn Home » SEM
The Difference Between Selling Something and Giving it Away
SEM News Source: http://www.seobook.com
Published: Jan 07, 2008 - 11:38 am
Story Found By: aimClear 1497 Days ago
Category: SEM
SEOBOOK writes: "To build up publicity and mindshare you have to give away value, but the same product often has a vastly different perceived value based on price point and how they got it. It is so hard to win marketshare by lowering price, but easy to win marketshare by increasing (real and perceived) value."
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from tonyp 1497 Days ago #
Votes: 0

A good short article on cost and perceived value.  A valuable lesson I learned from a former employer was, don’t under price your work.  I think many new businesses try to complete on price points and not added value.

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from bwelford 1497 Days ago #
Votes: 0

This is often the make-or-break item in a company’s success. Provided the value is there, a higher price will be assumed to be related to higher value. Just look at how all those deluxe brands in all fields confirm their superiority.I believe as a strategy you should always go for superior content with a slightly premium price. That is the winning combination in my book.

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from toprank 1497 Days ago #
Votes: 0

Perception of value is as, or more, important than actual value.  Just say no to under pricing and discounting in the SEM biz. With commoditized products it might work, but with consulting it rarely ever does.

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