News Source: http://www.seobook.com
Published: Jan 07, 2008 - 11:38 am
Story Found By: aimClear 1602 Days ago
Category: SEM
3 Comments
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News Source: http://www.seobook.com
Published: Jan 07, 2008 - 11:38 am
Story Found By: aimClear 1602 Days ago
Category: SEM
3 Comments
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Comments
A good short article on cost and perceived value. A valuable lesson I learned from a former employer was, don’t under price your work. I think many new businesses try to complete on price points and not added value.
This is often the make-or-break item in a company’s success. Provided the value is there, a higher price will be assumed to be related to higher value. Just look at how all those deluxe brands in all fields confirm their superiority.I believe as a strategy you should always go for superior content with a slightly premium price. That is the winning combination in my book.
Perception of value is as, or more, important than actual value. Just say no to under pricing and discounting in the SEM biz. With commoditized products it might work, but with consulting it rarely ever does.