News Source: http://www.97thfloor.com
Published: Jan 08, 2008 - 07:21 am
Story Found By: jeffquipp 1496 Days ago
Category: SEM
So true!
4 Comments
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News Source: http://www.97thfloor.com
Published: Jan 08, 2008 - 07:21 am
Story Found By: jeffquipp 1496 Days ago
Category: SEM
So true!
4 Comments
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Comments
One of the kinds of services I provide is preventative reputation management: creating a robust portfolio of Web identities BEFORE negative backlash or dissent arises.
Yes! It took me 2 years to get good results, but I have learnt a lot in that journey, not only about SEO. It was really worth the time. (Prevention is great too!)
I totally agree. I am amazed at how little effort a big brand that costs millions of dollars to create are prepared to spend on this problem. I heard a comment once when I was talking about Rep Mgt from a tradtional PR agency which went something like this "what difference can one blogger make" The reality is that if the one blogger has a post in Google which is #2 for your brand or a malicious ex employee has filed a ripped off report the damage can be unmeasurable and I think thats the key, they cant measure it so they ignore it. These large companies have traditional PR agencies giving them advice about a discipline they do not understand and the budget is moved back to the tradtional PR as that is what they know.I will would not hire a company who has bad google results and I know how it works and I know some of these results are fake but thats the way it is. If it affects my decsion to work wiht a company then what affect does it have on Joe Blow who only knows the basic internet. They do not get it.
@ Brett - Sounds interesting. I’d really like to hear more about preventative tactics. This sounds like an area ripe with opportunity.@ mariaseo - agreed ... it takes time but is completely worth it!@ FionnD - I hear you loud and clear FionnD and agree completely.