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When the online measurement services send out their monthly market share numbers, Google's U.S. market share is usually pegged at around 65% to 70%. But some say it's probably higher than that, perhaps even as high as 80-90% (which is the case in many other countries). In our "Discussion of the Week," we want to know what you think Google's U.S. market share is and why. The floor is open!
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Avatar Administrator
from MattMcGee 1185 Days ago #
Votes: 1

I have access to web analytics for a couple dozen sites and, while I haven't dug deeply into each one, my memory is that Google sends about 90% of all natural search traffic. Some of these sites have international audiences, so Google's dominance outside the US may be inflating the overall numbers. I haven't dug down just into U.S. natural search traffic.Pretty much everyone I talk to about this says the same thing -- that Google sends much more than 65% of natural search traffic.



Avatar Moderator
from Realicity 1185 Days ago #
Votes: 0

Based on all analytics accounts I have access to, I'd say that it's probably 85-90% of search referral traffic.  Also, Bing monetizes PPC listings much less than Google does, which can account for a portion of the total traffic.  Either way I'm still seeing close to 90% for organic search traffic originating from Googs.



Avatar Moderator
from hugoguzman 1185 Days ago #
Votes: 0

I'd say 80%+

Which one of the reasons why what we currently refer to as Google+ will be a huge success in the long run (e.g. Google 2.0 which combines social, search, shopping, games, etc).



Avatar Moderator
from toddmintz 1185 Days ago #
Votes: 0

80-90%.  I don't know how Microhoo can claim 30% share...I've never seen evidence of this in any context.



Avatar Moderator
from Sebastian 1185 Days ago #
Votes: 0

Way above 80% here. There's a particular niche where Microhoo sometimes sends more traffic than Google, esp. to URIs Google doesn't bother to index, so to say.



Avatar Moderator
from Jill 1185 Days ago #
Votes: 1

It really depends on the site,  how much overall search traffic they get,  how well optimized they are, etc. But I'm seeing anywhere from 3 X more google organic traffic as compared to both Bing and Yahoo combined all the way to 10 X more.



Avatar Moderator
from nickfb76 1185 Days ago #
Votes: 0

I definitely see a 90%+ market share on my websites.



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from seotheory 1185 Days ago #
Votes: 3

I have access to quite a bit of data and for some very active Websites it appears to be somewhere in the neighborhood of 30-50% search traffic coming from Google.

I really think it's impossible to measure search traffic properly for a lot of reasons.  But to estimate search MARKET share you have to define what the market is.

If you're just counting page views (queries performed) then the market is way under-reported because there are certainly huge search indexes at sites like Amazon, eBay, and major retailers where vast numbers of queries are performed every day.  What's the difference between a product search on Amazon and someone looking for a product on Google?

I see data for sites that draw 70-90% of their traffic from Google and they do virtually nothing to draw traffic from other sources.  Just putting it out there isn't sufficient.


Search MARKET should really be defined and measured in terms of how much traffic the search engines send to other Websites.  That is the only real difference between looking for something to buy on Amazon and looking for something to buy on Bing or Google.  It's a search engine because it drives traffic to other sites, not because it runs 10 million queries a day.



Avatar Administrator
from MattMcGee 1185 Days ago #
Votes: 1

@seotheory - we're referring to market share among the major search engines in the "search engine" category as defined by companies like Nielse, comScore, Hitwise, etc. In other words: Google, Bing, Yahoo, AOL, Ask, etc.



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from seotheory 1184 Days ago #
Votes: 0

@MattMcGee Yes, I'm aware of that.  However, the search market they are measuring is only relevant to people who buy in-search PPC ads.



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from dweigner 1180 Days ago #
Votes: 0

@MattMcGee - seotheory took the words right out of my mouth.


How those firms measure search engine market share is by usage (search queries). Your asking about, and most replies, are centered around search referrals (traffic). Both are interesting, but it depends what conclusion you wish to make. Regarding referrals, as seotheory also astutely pointed out, it depends a great deal on how you define a market. In particular, comparing within a particular vertical is a much better context then some proxy for the internet universe.



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from CRemmetter 1180 Days ago #
Votes: 1

Jill has it pretty spot on -- Google definitely has a significantly higher portion of traffic than Yahoo! and Bing, but at the end of the day it depends.

I know for our site I consistently see 94% of our visits from organic search coming from Google.



Avatar Administrator
from MattMcGee 1180 Days ago #
Votes: 0

I'm aware of the differences, @dweigner, but since none of us (presumably) have access to a large corpus of actual search activity, all we can go on is how much search activity actually ends up on our websites. If Binghoo really has 30% market share of search activity, one would think it would send more than 10% of traffic to all of our collective sites. For the most part, that doesn't appear to the be the case.



Avatar
from seotheory 1180 Days ago #
Votes: 0

I DO have access to a large corpus of Website analytics.  In fact, through the years I have access to multiple groups of analytics.  There is no regularity in the percentage of traffic that Google and Bing and other services send to Websites.  Furthermore, there are no truly reliable analytics packages out there.  They all have shortcomings and drawbacks.  You really have to dig into the data to get something close to accurate tracking and the vast majority of people simply don't have the time and the expertise to do this.



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