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Avatar Posted By: tonyp 240 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEO
The hard truth about SEO, there is no magic bullet.
7 Comments     

Comments

from jeffquipp 240 days ago #
Votes: 2 | Vote:
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Amen. We can't guarantee what we don't have control over!

from emanuelh 240 days ago # - show/hide this comment
Votes: -2 | Vote:
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The hard truth about SEO is that if you have indeed a top-league team in your SEO firm you can guarantee that your client will be # 1 at Google for his chosen search queries most of the time. 

from tonyp 240 days ago #
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Emanuelh below is a quote from your own web site:

"Thus, any SEO firm that commits to achieving a Top 3 or Top 10 position for a new set of keywords ahead of time cannot be trusted. There are a great many SEO firms that will make such promises, but buyer beware: they have many tricks allowing them to make such promises and then prevent their customers from legally invoking their “money-back guarantees.” "

from Halfdeck 240 days ago #
Votes: 0 | Vote:
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Focusing only on ranking/Google traffic is a bad state of mind to be in to begin with. Some clients need to be taught to take advantage of the entire web for traffic and conversions; not doing that is as bad as fixating on toolbar PageRank.

from emanuelh 240 days ago # - show/hide this comment
Votes: -2 | Vote:
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tonyp,

The website you refer to is not my personal website and its sales content, once considered useful, does not reflect conceptual issues I discuss here and elsewhere, hoping that some SEO workers are smarter than their typical clients. 

Halfdeck,

SEO has to do only with getting targeted traffic by top rankings at the search engines and is but one branch of SE Marketing.

Sometime it's the only way to get the amount of traffic you want. For instance imagine that the cost per click at Adwords for your prized keywords, determined by your more efficient competitors and spiralling upwords, is higher than your profit, and that the traffic for lesser keywords is not sufficient to cover the minimal production costs.  

from yeepage 239 days ago #
Votes: 0 | Vote:
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goos post and nothing is guaranteed

from emanuelh 239 days ago #
Votes: 0 | Vote:
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What the matter with you folks? Someone must be # 1 in any list. In SERPs it's the web page that has the highest relevance score for that particular search query - no magic. But true, it requires excellence, and excellence is rare.
 
As i've said, if you have indeed a top-league team in your SEO firm you can guarantee that your client will be # 1 at Google for his chosen search queries most of the time. 


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