News Source: http://www.seomoz.org
Published: Aug 03, 2011 - 09:17 am
Story Found By: DavidWallace 658 Days ago
Category: Searching
2 Comments
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News Source: http://www.seomoz.org
Published: Aug 03, 2011 - 09:17 am
Story Found By: DavidWallace 658 Days ago
Category: Searching
2 Comments
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Comments
Interesting thought piece. I'd think it's more to do with age, interaction and other searcher behaviors (click-thru data, etc.) than passion/authenticity, which seem too nebulous.
The idea that the Internet has given more importance to authenticity or passion in marketing is a bit of a desception. As a result, I wouldn't expect Google to give weight to these factors. I would even not recommend authenticity as something for companies to strive for in terms of marketing.
Marketing still is largely about spinning stories. Websites and companies that claim to be transparent or authentic are just spinning one extra story.