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Over the past 6-9 months, I've been getting the sense that there's something new in Google's algorithm - a metric or set of metrics that looks for some form of authenticity in a site and passion in the content created on a page.  These aren't things a machine or algorithmic system has been traditionally able to measure, but (can I say this without sounding crazy?) I can feel it.
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from MattMcGee 2514 Days ago #
Votes: 0

Interesting thought piece. I'd think it's more to do with age, interaction and other searcher behaviors (click-thru data, etc.) than passion/authenticity, which seem too nebulous.

from hariskr 2514 Days ago #
Votes: 0

The idea that the Internet has given more importance to authenticity or passion in marketing is a bit of a desception. As a result, I wouldn't expect Google to give weight to these factors. I would even not recommend authenticity as something for companies to strive for in terms of marketing.

Marketing still is largely about spinning stories. Websites and companies that claim to be transparent or authentic are just spinning one extra story.

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