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SEOmoz provides examples and diagrams that help us understand the importance of being consistent when working on internal links, anchor text, and keywords.
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Comments

from semanjoe 277 days ago #
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Very well explained and great use of images.

I find that the majority of client work involves optimising existing sites, existing url naming conventions and existing internal linking. So you often have a messy structure to begin with.

I have often wandered whether there is a tool that can be used to give you an idea of the internal linking structure of a site to give you the heads up on a site's information archetecture and anchor text. Something that you could export to excel and then start the process of mapping out keyword reserach/selection to existing pages and see gaps for pages that do not exist.

There are lots of backlinking tools - does anyone know of any internal linking tools?

I have found some joy using html site generators and using Google Webmaster's internal linking tools (only sample data) to help with optimising a site for internal linking and keyword mapping, but they did not quite hot the spot....

Am I being lazy or is there an opportunity for a great tool being built?

from ciaran 277 days ago #
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Worth adding that it's actually a YOUmoz member who has provided the guidance, but that it got bumped to the main blog

from ashleyg 277 days ago #
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I am a chart nerd so this was very helpful, thank you for bring it to my attention.

from mariaseo 269 days ago #
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Thanks ciaran, that seomoz memeber is me. :) 
I am glad that a lot of SEOs found it useful and it got sphunn.


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