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- Sphinn It!
Went Hot: January 8, 2008 - 10:11 am
Posted By: MattMcGee 272 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com) my network
Category: SEO
15 Comments
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Comments
MattMcGee writes: Well, the best SEOs don’t talk to their clients about rankings; they talk about the process of making great web sites that earn traffic and convert visitors into customers. They talk about the process of creating great content that attracts links like bees to honey.
Best? best at what? best at selling SEO services or best at initiating and maintaining an effective and efficient process that produces what the client needs?
The clients? The clients are redundant. After all each of us owns at least one website that demands the best possible SEO work. It is probably the website by which we want to earn traffic and convert visitors into customers. We don't have to sell the value of SEO to ourselves, do we? So we start with creating great content that attracts links like bees to honey.
But wait a second! There are thousands of SEO workers out there and all of them are working on their own websites as I do on mine. And all of them are now writing great content to earn traffic and increase conversions (I wonder what did they do before this revelation.)
So are now all of us going to earn a lot of traffic smoothly converted into dollar bills?
A post worthy of Coach Wooden.
I'm having a hard time getting back in to reread the post! It's dead...site down or something.
It's back
a post worthy of Coach Wooden, and i'm voting for the post anyway, Matt ;-)
glad we can agree on SEO building blocks, if not basketball coaches
Pepperdine?
Excellent Matt. You need to package that graphic even more effectively... it has the potential to be SmallBusinessSEM's "Search Engine relationships" chart (e.g. it could do for you what that chart did for BC).
I'm still studying some of the nitty gritty, but overall I love it and will use it with clients. Back link s earned for sure.
@Todd -- thank you for that.
@Kevin -- thank you, too. But you're not a Wooden fan, then? Why not? I consider him one of the greatest living citizens we have, a national treasure. And yes, Pepperdine indeed. :-)
@John -- I hadn't thought of it in that way, but you've got me curious. I'll email you direct. Thanks for the kind words.
Great chart matt, John is right. A chart combining all aspects of "new" SEO could definitely become a hot commodity.
Matt,
slam dunk!
While I haven't really followed Wooden, you've encapsulated some of the thoughts that I've had on this and just haven't gotten around to doing.
What some may miss, and why this is so great, is that its focus is on foundation not specifics as those specifics may vary from one instance to another. Like construction, it's as much about building with the best principles in mind as it is materials... the ideal situation is the best of both worlds, but no amount of highest quality materials can make up for bad principles.
Nonsense. A website that makes to the very top of SERPs by beating the stiffest competition has excelled. By definition. But there must be someone, a person or a team, who created this excellence. By seeking excellence after being guided by excellence.
Being guided by what's written or drawn on a single piece of paper is at the other pole. If you want to be John Wooden's apprentice I doubt that reading thirty thousand pages will be enough.
@emanuelh -- I'm sorry to say, but I didn't understand your criticisms in the first comment you left, nor do I understand your criticism in the comment directly above this.
Do you disagree with the concepts I included in the pyramid? Is it just the presentation you don't like? I love constructive criticism, but can't figure out what you're trying to tell me/us. Thanks for any clarification you can share.
I like how it keeps everything in perspective. It's a model in that sense too. Unfortunately, we come across websites and uncooperative marketers who really don't have anything distinctive to say or share. But this concept works well for those who do and those who are willing to make some web/marketing changes to establish their expertise while connecting with users. Nice job.
I loved the image. You gained another feed reader today.
Thank you, Maria -- and thank you all for the kind words.
thanks for the article, profound.