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Here are several conclusions I’ve come to about the state of SEO and why 2011 should be considered the climax of your SEO career.
Comments6 Comments  


from seotheory 2441 Days ago #
Votes: 1

Not to pick on this particular post but I've read several articles like this over the past few weeks and I get the sense from all of them (collectively) that "traditional SEO" is being forced to change.  I know I have not been forced to change anything and I know other people who privately tell me they are still optimizing like before and I know of yet other SEOs who also publicly state they are still optimizing like before.

These "SEO has changed in 2011" articles may reflect the reality for SOME but certainly not for ALL and I have seen no evidence to show that they are even relevant to MOST people in the SEO industry.

How do we figure out where the dividing line is?  How much of the SEO industry has really been affected, and how much of this complaining is really more relevant to passive incomists?

from Aaranged 2441 Days ago #
Votes: 1

I guess the things that strike me about these posts is that there's somehow the inference that things have suddenly and radically changed.  As if - looking at the particular post referenced - that somebody's been doing SEO a certain way from 1995 to 2010 and then - wham! - 2011 hits and its a whole new game.

Looking at it from another angle, SEO tasks are always changing incrementally (though I think certain core tasks like keyword research and HTML meta data assignment are relatively invariable).  I wasn't adding XML sitemaps in 2003 or marking up sites with microdata in 2009 because those technologies didn't exist then.  That I do so now doesn't mean that SEO has fundamentally changed.

Anyway, by and large I agree with you Michael - I haven't been forced to change, nor have other SEO professionals I know.  The fundamentals of optimization - engaging and/or useful content, properly identified for humans and machines, linked together through sensible and consistent navigation schemes, and appropriately linked externally - remains the same.

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from Jill 2441 Days ago #
Votes: 0

Agree. I don't think all the much has changed either. What has changed is that it's just not as simple anymore as putting keywords "in all the right places" and expecting to suddenly make money.

There's a lot more work involved, especially for new sites. And for old sites, it seems that just because you were ranking and getting traffic for some highly competitive keywords in 1999, you're not owed that same traffic in 2011.

from Grindstone 2441 Days ago #
Votes: 1

Google updates their algorithm's almost daily yet we're supposed to believe that suddenly the game is NOW different? Build good sites that provide actual value to users and interact with your peers for quality natural traffic has worked for years and will continue to work. Think like a search engine. What do they want? Traffic they can broker for clicks (cash). How do they get it? By providing the highest quality results. Just like your site should...

from SeanWF 2441 Days ago #
Votes: 0

I think that SEO has significantly changed in the past year or two. Social, local and mobile (a.k.a "SoLoMo") have gone from being relatively tangential to SEO to being core to its practice.

from AirDisa 2434 Days ago #
Votes: 0

While I understand the sentiment, I don't think the post is coming from the same place that I am. I don't see it as a problem where big companies dominate, although the truth is that things favor websites that are popular. If a company is big, chances are their website is popular. That can be popular in both links and social media, signals that Google cares greatly about for ad serving.

Rather, my thinking about why I'm considering this as my own peak in search is that I'm already looking past the search industry. I could contribute more. I tend to want to skate to where the puck is though, not to where it's already been. Search was a wonderful career for me to have had for many years. I think search as a Web-wide commodity has reached its peak production.

I think that Gotorola proves my point. I'm getting into mobile fast and furiously. While the stat that 25% of search is conducted from mobile is a great one to cite, it misses the point. The point is that search is less than 1% of a mobile users activity on a mobile device. Couple that with the fact that mobile now accounts for more than 50% of connected devices and you might see what I see.

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