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Nice post about how to better existing content by adding rich media, using Google sets, and utilizing SEOMoz's LDA tool (currently in labs) using a real-life example.
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from pencilbox 2274 Days ago #
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The high level process for iterating content
  • Understand our constraints
  • Undertake Quantitative Research via tools
  • Undertake Qualitative Research via direct user interaction
  • Add Rich media to make it an educational and engaging experience
  • Use SEOmoz’s Latent Dirichlet Allocation (LDA) tool to help us write measurably more optimised content
  • Better understand some basic things before dropping to these ones.



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