Sphinn - Image Optimization Techniques for Search Engine Results

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Image Optimization Techniques for Search Engine Results

Went Hot: January 10, 2008 - 9:05 pm
Posted By: danzarrella 542 days ago
Topic Type: News Story (Jump to http://www.advmediaproductions.com)
Category: SEO

Optimizing images for search engine increases your chances of ranking in Google Image Search and generates an alternate source of traffic to your website. There are 3 major places you can optimize an image: the file name, the Title and Alt attributes and the caption.

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from BenjArriola 542 days ago #

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Do you think the search engines are going to start to use OCR as well? I heard Google has invested in some OCR company.

Aside from that... do you think EXIF and IPTC properties might be something also important in the future.

Google already has the "Face Parameter" in image search but it still has not gone public but you can already try in by adding this to the image search result URL:

&imgtype=face

So optimization might be even more than that in the future. Also in Google Webmaster Tools, you can choose the option to have your images searched and optimize more.

from qwerty 541 days ago #

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I really wish somebody would publish some evidence to support these ideas. I ran some tests about half a year ago, and didn't find that file name or alt attribute made much difference if any.

from sza 541 days ago #

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As far as I see, the face parameter is public, besides the news parameter in "Advanced Image Search".

(Content types - Return images that contain - any content | news content | faces)