Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

From the Official Google Webmaster Central Blog: Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series. Throughout the web, a paginated series of content may take many shapes—it can be an article divided into several component pages, or a product category with items spread across several pages, or a forum thread divided into a sequence of URLs. Now, if you choose to include rel=”next” and rel=”prev” markup on the component pages within a series, you’re giving Google a strong hint that you’d like us to do.
Comments3 Comments  


from AlanBleiweiss 2413 Days ago #
Votes: 1

Seriously - if anybody does NOT see this as the next markup "must implement", they're missing yet another golden opportunity to help Google sort it all out.

Avatar Moderator
from incrediblehelp 2412 Days ago #
Votes: 1

Can't wait to test this.  My hope is it gives a strong indicator to Google to rank Page #1 while not ignoring paginated pages so those still have a chance to rank.

from AlanBleiweiss 2412 Days ago #
Votes: 0

Personally, I believe this is a clear signal that says "anyone who believed you should use rel-canonical on paginated pages, was incorrect."  This new implementation means Google DOES want to see all the pages, and in a way that further ensures they understand the relationship of all the pages in a set.

I also believe it's going to further strengthen the default page, but yes, testing will, as always, be required.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: