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From the Official Google Webmaster Central Blog: Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series. Throughout the web, a paginated series of content may take many shapes—it can be an article divided into several component pages, or a product category with items spread across several pages, or a forum thread divided into a sequence of URLs. Now, if you choose to include rel=”next” and rel=”prev” markup on the component pages within a series, you’re giving Google a strong hint that you’d like us to do.
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from AlanBleiweiss 1110 Days ago #
Votes: 1

Seriously - if anybody does NOT see this as the next markup "must implement", they're missing yet another golden opportunity to help Google sort it all out.



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from incrediblehelp 1110 Days ago #
Votes: 1

Can't wait to test this.  My hope is it gives a strong indicator to Google to rank Page #1 while not ignoring paginated pages so those still have a chance to rank.



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from AlanBleiweiss 1109 Days ago #
Votes: 0

Personally, I believe this is a clear signal that says "anyone who believed you should use rel-canonical on paginated pages, was incorrect."  This new implementation means Google DOES want to see all the pages, and in a way that further ensures they understand the relationship of all the pages in a set.

I also believe it's going to further strengthen the default page, but yes, testing will, as always, be required.



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