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"If you’ve done anything right in your brand management, you’ve probably managed to gather some fans. These fans think you (or your site, product, or brand) is the best thing since sliced bread. Have you noticed them? Have you really noticed them?"
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from planetc1 1493 Days ago #
Votes: 0

There is nothing like having evangelists supporting your cause. Nothing.

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from emd5005 1493 Days ago #
Votes: 0

simple. effective. great post.

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from AbleReach 1493 Days ago #
Votes: 0

Community rocks.

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from Feydakin 1476 Days ago #
Votes: 0

Seth Godin said it first (Purple Cow).. She could have at least given him credit for the idea..

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from DazzlinDonna 1476 Days ago #
Votes: 0

Dude, I’ve never read Purple Cow or anything else Seth Godin may have written.  If he had the same idea, then great.But what I wrote came from me and my experiences.  End of story.

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from Feydakin 1475 Days ago #
Votes: 0

It stuck in my head because he very specifically called it promoting customers to evangelists.. A not very common way to describe customers..

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